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Bollywood



Bollywood – this term needs no introduction. It encompasses the colour, music, melodrama, fun, joie de vivre, murkiness, power, fame, money and sweep of the Hindi film industry. 

In use since the 1970s, Bollywood was a portmanteau word coined by juxtaposing Bombay (now Mumbai, where the Hindi film industry is based) over Hollywood (home of the American film industry).

Bollywood has a mindboggling annual turnover of thousands of crores and reaches into all continents.
In India, the two largest common factors and denominators cutting through the swathe of the nation are Bollywood and cricket.

Some Interesting Tidbits 

·         Till the early 1990s top stars (including Amitabh Bachchan) intensely disliked and deplored the use of this term to describe the Hindi film industry because they felt it made this immense Indian industry sound like a poor cousin or wannbe Hollywood

·         Many Hollywood stars (whether they were visiting or were doing a long-distance interview) expressed interest in visiting “Bollywood” -- clearly believing that Bollywood was an actual place like Hollywood. This makes our Bollywood probably the first virtual city ever conceived and populated

·         The term Bollywood made an entry into the Oxford dictionary in 2001 because they found this word increasingly being used not just in India but also by British and American sources

·         Till the early 1990s overseas markets were not fully tapped as a money-generating market though the popularity of Hindi films, songs and stars was widely known, acknowledged and recognised

·          Frequent star-studdded performances and shows, and recognising the potential and selling “Overseas” as a territory became a norm in the industry in mid- to late 1990s

Coinage

·         From Bevinda Collaco: I am a journalist based in Goa visiting London very soon. I write a gossip column for Cine Blitz (by the way, I coined the word 'Bollywood' way back in December 1978), [Source: http://www.goanvoice.org.uk/newsletter/2004/Mar/issue1/]

·         Oxford English Dictionary credits the first known use (note, the use not the coinage) of the term to H R F Keating

·         Popular perception credits the coinage of this word to Stardust (in their column Neeta’s Natter). This could possibly mean that Shobhaa De coined it (she was the editor of Stardust when it started)

Other “Hollywood”-inspired Names (none of them are gaining much currency, though)

·         Tollywood: Bengali Film Industry . This was probably the first Hollywood-inspired portmanteau term ( 1932). Most movers and shakers of the Bengali film industry lived in and around Tollygunge in Calcutta/Kolkata.

·         Mollywood: Tamil Film Industry. Like Hindi film industry in Bombay, the Tamil film industry was most based in the ten Madras 9now Chennai)

·         Kollywood: Kerala Film Industry

·         Interestingly, the Telugu Film Industry, supposedly one of the three largest the country (Hindi and Tamil being the other two), has been unable to get “ollywood-ed”. Their problems:

o    If the “H” of Hollywood is replaced by “A” for Andhra it is an unpronunce-able “Aollywood”
o   The industry is largely Hyderabad based and using ‘H” is out